The Leading Provider in Industry Raw Materials

Agency Representation

Atherton and Imrooz

Imrooz Traders

Imrooz IRM enjoys a long-standing relationship with world-class manufacturers of industrial raw material across the globe. Some of these relationships are over four decades old. It is this relationship of mutual trust and reliability with its business partners that has made Imrooz IRM a leading name in the manufacturing industry’s supply chain. Imrooz IRM has exclusive representation rights to the world’s top 30 industrial chemicals and raw material manufacturers and suppliers.

Besides, Imrooz IRM also provides a total solution to its clients – not only matching them up with the right principals and products, but providing them with training sessions, new product idea sessions and extensive lab work, in close coordination at its principals’ labs worldwide. Moreover, Imrooz IRM’s staff at its in-house research department regularly provides guidance to its clients on product development, trends and availability worldwide.

Ex-stock Trading

First Imrooz Modaraba

Ashraf Riaz (Pvt) Ltd

Imrooz IRM’s other key business focus is Ex-stock, where Imrooz IRM buys from its principal directly, imports and stocks in its warehouses. All imports for the Ex-stock business are through the Karachi port, with goods then shifted to one of the two warehouses, located in Karachi and Lahore for onward distribution to its customers across Pakistan.Imrooz IRM also provides indenting support to its clients, thereby acting as a middleman to the extent of opening of L/Cs while the principal ships directly to the customer. This relationship of Imrooz IRM and its clients has evolved over years of reliability and ethical business practices.

Research

Imrooz IRM takes pride in providing knowledge support to its clients. Imrooz IRM has a competent R&D department and regularly provides information to its clients as per its business portfolio. Following are the key areas of information sharing:

• Overall detailed analysis on Pakistani market – relevant details for potential suppliers and the markets as per our portfolio.
• Overall product and supplier market data
  • Including country of origin split
  • Application based split – detailing different industries using products – volume and value
  • Competition research – we can provide data for the competition that exists in the market
  • Customer data – we can provide information on potential and current customers that are on Imrooz IRM’s panel