Our Market
About Us
Pakistan’s estimated population in 2015 was over 191.71 million, making it the world’s sixth-most-populous country, behind Brazil and ahead of Nigeria.Pakistan is, therefore, a huge market for almost everything. Pakistan’s current annual nominal per capita income is $1,500, which on a purchasing power parity (PPP) basisbecomes $4,840 (Source, The World Bank-Report)
Pakistan’s official GDP is $250 billion. This is a measure of the documented economy. There is a strong parallel ‘grey’ undocumented economy, the size of which is difficult to estimate, although ‘guesstimates’ range from at least half of the documented economy to slightly larger.
Pakistan’s industrial sector accounts for about 24% of the GDP. Cotton textile production and apparel manufacturing are Pakistan’s largest industries, accounting for about 66% of the merchandise exports and almost 40% of the employed labour force. Other major industries include cement, fertilizer, edible oil, sugar, steel, tobacco and food processing.
The consumer product sector has experienced very healthy growth over the last decade. Between 2008 and 2012, top line sales of consumer companies in various sectors showed a compounded average growth rate (CAGR) of 18%, while profits grew at a CAGR of 20%.
Pakistan’s household consumption is 82.5% of gross domestic product (GDP), the highest in the region. The ratio stands at 60.2% for India, 76.8% for Bangladesh, 63.3% for Vietnam, 47.4% for Nigeria and 48.9% for Malaysia.Pakistan ranks fourth in developing Asia, after China, India and Indonesia for absolute middle-class population.
Pakistan At Glance (2021)
225.2
Million, Population
346.3
Billion $, GDP
6.0
% GDP Growth
9.5
% Inflation